Sales Incentive Economics: Designing OTE Models, Quotas, and Accelerators
A high-leverage Sales Compensation Plan balances financial predictability through fixed base salaries with explosive upside via variable commissions and overachievement accelerators.
1. Core Compensation Plan Equations
- On-Target Earnings (OTE):
Base Salary + Target Variable Commission - Base Commission Rate:
Target Variable / Annual Sales Quota × 100 - Quota Attainment (%):
(Actual Closed Bookings / Sales Quota) × 100 - Accelerator Payout:
Overperformance Revenue × (Base Rate × Accelerator Multiplier)
2. Actionable Principles for Sales Leadership
Drive team performance by setting realistic quotas aligned with pipeline velocity, maintaining uncapped earning potential, and implementing tiered accelerators to reward top 10% performers.