Payment Gateway Unit Economics: Protecting Gross Margins
Merchant payment processing fees directly erode gross profit margins in high-volume e-commerce and subscription software.
1. Gateway Fee Breakdown
- Stripe Standard (Domestic/EEA): 1.5% + $0.30 / 0.25 € – Optimized standard for card processing.
- PayPal Commercial: 2.99% + $0.49 / 0.39 € – Premium rate offset by high consumer trust and brand conversion in B2C.
- PayPal Micropayments: 5.0% + $0.09 – Ideal pricing floor for digital products under $10.
- Direct Bank Debit (SEPA / ACH): 0.35% + $0.40 – Maximum cost efficiency on transactions above $100.
2. The Reverse Pricing Equation
To pass gateway fees cleanly to customers or quote fee-inclusive invoices:Required Gross Price = (Target Net Payout + Fixed Fee) / (1 − Variable Percentage Rate)