Enterprise Risk Management: Quantifying Customer Concentration and Revenue Resilience
For agencies, consultancies, and B2B service firms, unbalanced customer concentration is a primary cause of cash flow failure. Regularly tracking Top 1, Top 3, and Top 5 account revenue exposure while stress-testing sudden churn scenarios ensures long-term business survivability.
1. Foundational Concentration Formulas
- Top 1 Client Share (%):
(Top 1 Client Revenue / Total Revenue) × 100 - Herfindahl-Hirschman Index (HHI):
Sum of all (Individual Client Revenue Shares in %)² - Net Result Post-Churn:
(Revenue post-churn − Variable Costs) − Fixed Overhead
2. Strategic Recommendations for Agency Founders
Protect your agency by capping single-client dependency below 20–25% of top-line revenue, maintaining active outbound business development at all times, and preserving a minimum of 6 months of fixed expenses in liquid reserves.